This past Valentine’s Day while we gave you four reasons to use organic and natural personal lubricants, many of us dreamed about gifts we want or how to be spoiled by a significant other. Some of us rushed to book waxes or go shopping for lingerie deals, and some spent hours baking . But how many of us took the time to really celebrate the most important relationship we’re in – the one with our selves? How many of us dedicate the mental energy, with wholehearted confidence, to give ourselves the immense self love we deserve? It’s easy to get caught up in the hype of Valentine’s Day, but we and our featured Fierce Woman of February, Wendy Strgar, Loveologist, Sexologist and Founder of Good Clean Love, are here to remind you to love yourself first.
Wendy Strgar is the author of Love that Works and Making Love Sustainable, an insightful blog devoted to helping women and couples explore love, sexual health, and positivity. She is also releasing her second book this spring – Sex That Works: A Woman’s Guide to Embracing the Erotic, Awakening Arousal, and Deepening Intimacy. Each page promises to hold “a pearl of sexual wisdom”, according to Dr. Ian Kerner, renowned sex therapist and author of She Comes First. Dr. Tammy Nelson says it best — “Deep within our erotic selves, we all have a desire to be free to pursue sexual pleasure. With her own life and the stories of couples just like us, it is clear that she knows this world; she has lived it, she is an expert in true intimacy. She helps us to express our fantasies through fun and easy-to-understand exercises. Strgar shows us how to find the courage to ask for what we want and reassures us that there is no such thing as ‘normal’.”
For many, the quest to introduce pleasure into a physical relationship may be daunting; many women today report never having asked their partner for what they want and some aren’t even sure what they may want or like. Sexual literacy, as she explains below, is an integral part of a healthy relationship and is something she attempts to guide couples of all ages through in her campaign, Make It Good. (Ladies to the left, if you need some tips or fun ways to introduce new lube into your romping schedule).
The marketing behind Good Clean Love products is the key, according to Wendy; most of their efforts combine educational facts about vaginal health, as well how toxins, parabens and petrochemicals wreak havoc on the body as well as the environment. For example, about 2 in 5 women have bacterial vaginosis but about 84% aren’t aware of it, making them more likely to develop STD infection and have reproductive health issues.
The core message behind each product, from water based lubricants to natural oil-based aphrodisiacs, relates to empowerment for individuals. As a result, pleasure is on the way to being more accepted as an integral part of sex and becoming prioritized as much as health consciousness. That’s why Wendy was sought out by Jane Fonda herself, as a consultant for the show Grace & Frankie, in which two 70-single-something-women start a line of sexual health products for older women. The show is contributing to loud and growing cultural conversation about women, women’s rights, sexuality and the rights to our bodies; the popularity of Netflix show can arguably be directly credited for bringing the conversation into our homes and raising the topic between family members, breaking down barriers with its witty humor and intense relatability.
Benefiting from the consumer movement of buying organic and its infiltration into media and pop culture, both Wendy and her brand unabashedly promote the message of watching what we as women put in our bodies, from chlorine-free tampons to cosmetics and household cleaning solutions, like fellow Fierce Woman Erin Switalski’s organization, Women’s Voices for the Earth. Each Good Clean Love product has been scientifically formulated to work with and boost the body’s natural immune system; their Bio-Match™ line mimics the body’s natural lubricating response, accurately matching the pH, salt balance, and lactobacilli so that whether the goal is cleaning, re-balancing, moisturization or play, it’s always handy. Try coupon code ‘Biomatch‘ to get 15% off the product line (excluding sample packs) till March 31st for a V-Day reader special!
We sat down with Wendy to find out the inside story. Here’s the scoop on her work as a company founder; for her advice on love, sex and more, be sure to check our links to some of her blog archives —
Sometimes having “the conversation” for a couple is hard; any games, ice-breakers or tips for women who want to introduce organic products into their life? Or for women who haven’t brought their own lube to the table before?