A Gift of Love: from Maxim Hygiene to You ARE Loved

Your next Maxim Hygiene purchase will fund You ARE Loved, a non profit dedicated to TSS Awareness and Menstruation Education.

In May 2011 Maxim Hygiene launched a Social Responsibility Campaign that called on women everywhere to learn about and help in the development of You ARE Loved, a non profit dedicated to Toxic Shock Awareness (TSS) and Menstruation Education. You ARE Loved was founded by Lisa Elifritz (a previously featured Maxim Hygiene fierce woman) after her 20 year old daughter, Amy, passed away from TSS (the ARE in You ARE Loved represents Amy Rae Elifritz’s initials).

As part of our continued commitment to You ARE Loved and women’s health education, Maxim Hygiene is donating a percentage of product sales to You ARE Loved through the end of the year.

The campaign name, A Gift of Love, represents the significance of the campaign launch date, the sentiment between both organizations’ personal missions and their collaboration on changing the way women think about their periods. Our donation marks the celebration of You ARE Loved’s achievements since the initiation of our campaign and Maxim Hygiene’s commitment to not only offering women premium quality products, but upholding our value for Body, Earth and Health matters.

TSS is a potentially fatal illness caused by bacterial toxin called staphylococcus aureus and streptococcus pyogenes. There are many underlying causes associated with the profiferation of these bacterial toxins, one of which is a major concern to Maxim Hygiene the use of tampons made with synthetic fibers. What looks like cotton in some tampons is not always 100% cotton, rather a blend of synthetics, like rayon and viscose, materials that can not only cause TSS, but a slew of other health and environmental rise factors of concern to Maxim Hygiene, like irritation. Extensive research shows that the use of organic cotton tampons like those produced by Maxim Hygiene are less likely to cause TSS.*

The Gift of Love Campaign launched on October 16, 2011, what would have been Amy's 22nd Birthday and will run through the end of the year. All Maxim Hygiene product purchases made during this time will fund the continued development of You ARE Loved.

Amy’s life was a gift of love to those who knew her and Lisa’s life is about sharing that love through her work with You ARE Loved by saving others’ lives. As a father and daughter owned company we understand the perplexity behind this mother and daughter inspired team and given the philosophy and values of our company we're sure you can understand why we have been so touched, moved and inspired to give back a gift of love.

We invite you to join us in showing your support by making your next purchase of Maxim Hygiene products before the campaign ends on December 31, 2011. 

 *Propensity of Tampons and Barrier Contraceptives to Amplify Staphylococcus Aureus Toxic Shock Syndrome Toxin by Tierno Jnr, Philip M and Hanna, B A, The Journal of Infectious Diseases in Obstetrics and Gynaecology, 2:140-145, 1994.