Amy Elifritz, 10/16/1989 - 6/13/2010

It’s hard enough to get women to talk about their periods, but what about Toxic Shock Syndrome (TSS)? Toxic shock is a potentially fatal illness caused by bacterial toxin called Staphylococcus aureus and Streptococcus pyogenes. There are many underlying causes associated with the proliferation of these bacterial toxins, one of which is of particular concern to Maxim – the use of tampons. As part of our commitment to the health of women, Maxim is dedicated to educating and informing women about using feminine care products responsibly. In doing so, Maxim is launching our first call for action amongst women everywhere to help one of our featured fierce women, Lisa Elifritz, to raise awareness about TSS through her development of a non profit organization called You ARE Loved.

In memory of Amy Rae Elifritz (1989-2010), You ARE Loved is creating re-awareness of the TSS of the 21st century in order to educate young women across the nation of the symptoms and prevention of Toxic Shock Syndrome.

If you’d like to donate to the cause or get involved in Lisa’s mission, please contact Lisa directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

**Please note Maxim Hygiene is proud to support our friends in their endeavors to keep women Soft, Safe and Natural. Maxim Hygiene is not responsible or liable for the actions and accuracy of the messages created by our friends.